4 Steps To Prepare Your Business For Black Friday & Cyber Monday

Andrew Kirima
5 min readNov 24, 2020
Photo by Leona Das / Nebula Consulting

It’s the most wonderful time of the year! Black Friday & Cyber Monday are just around the corner, which provides an excellent opportunity for you to increase sales and widen the reach of your digital brand.

Due to the pandemic, U.S. consumers have spent $21.7 billion online which is a monumental jump of %21 percent from last year, according to Adobe Analytics. Also, in 2019 Shoppers spent $9.4 billion on Cyber Monday, so if you add in the surge of online engagement because of the pandemic, it is almost guaranteed that online sales this year for Cyber Monday & Black Friday will exceed $10 billion. Making this year an eCommerce extravaganza.

Thus, you must prepare appropriately for a ginormous wave of consumers as they flood the internet. It’s time to refine your online marketing strategy so that you put yourself in the best possible position to execute!

1) Stand out!

Photo by Nikolay Vasiliev / Unsplash

If you haven’t already, start advertising your Cyber Monday & Black Friday deals online. Pay attention to your competitors and try to top them. A good way to set the tone is by making sure you’re on board with what…

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Andrew Kirima

Analyst at Cantos Ventures || Founding Contributor at Deep Tech Insider (DTI)